Manaar Pervaiz
Product Design Lead
I design scalable digital ecosystems — transforming fragmented, high-friction products into structured, high-performing platforms used by millions.
About Me
I’m Manaar Pervaiz, a product designer based in Riyadh, focused on transforming fragmented digital ecosystems into scalable, high-performing platforms.
Over the past years, I’ve worked across banking, fintech, SaaS, and telecom — leading product redesigns used by millions of users, increasing conversion, simplifying high-friction journeys, and building systems that scale beyond individual features.
8+
Years of experience
6+
Industries worked in
30+
Projects delivered
Lead Product Designer
TestGorilla
Mar 2024 - Jan 2025
Amsterdam, Netherlands
Led the redesign of the candidate journey for skills-based assessments, resulting in a 30% decrease in usability issues and boosting the conversion rate from invitation to assessment start from 60% to 75.4%.
Directed a team of 7 in the development and implementation of candidate-side product features, from initial research through to functional workshops, design proposals, and experimentation, achieving a 91% completion rate for assessments started.
Lead Product Designer
Horizon
Aug 2022 - Feb 2024
Frankfurt, Germany
Designed and executed user research studies, and implemented user-centric product features and improvements resulting in a 37% increase in NPS.
Developed and implemented UX/UI design strategies that led to a 25% decrease in support tickets related to usability issues and a revenue of $250k in first year of launch.
Product Experience Designer
Design Agency
Sep 2021 - Feb 2023
Islamabad, Pakistan
Ran end-to-end usability research — recruiting and managing a diverse tester panel and conducting 300+ customer interviews and surveys — to surface key pain points, lifting average task completion by 30% and customer satisfaction by 17%.
Partnered with cross-functional teams to design and launch a new customer onboarding process that cut time-to-value by 50%, driving a measurable increase in new-customer retention.
Stack
Adobe Experience Manager (AEM)
Content & Personalization
Google Analytics
Analytics & Measurement
Mixpanel
Analytics & Measurement
Claude
AI & Emerging
Expertise
1.
Strategy & Leadership
UX/CX strategy
DesignOps
Design system governance
ROI-driven design
Roadmap prioritisation
Design leadership
2.
Systems & Architecture
Information architecture at scale
Product ecosystem mapping
Interaction design
Scalable, multi-platform architecture (web, iOS, Android)
Design-to-engineering handoff protocols
3.
Research & Validation
Generative & evaluative user research
Usability testing programmes
A/B & multivariate experimentation
Data-informed iteration & UX metrics
4.
Specialised
Financial services
Telecom services
Accessibility (WCAG compliance) & inclusive design
Personalisation for premium/VIP & segmented audiences
Multi-language UX (10+ languages) & localisation
Testimonials
Matthew Godfrey
TestGorilla
Director of Design & Research
"During her time at TestGorilla, Manaar demonstrated herself to be an exceptional designer, a highly collaborative team player, and a skilled strategic thinker. Although her tenure with us was brief, she made a significant impact through her contributions to our product goals and broader functional initiatives.
Manaar is a smart, tenacious, and impact-driven Product Designer who excels at identifying the balance between meeting user needs and delivering business results. She effectively maintains both a keen eye for detail and a big-picture view of the challenges at hand.
Manaar would be a fantastic addition to any design or UX team."
Lutz Nagy
Horizon
Founder & CTO
"I had the pleasure of collaborating with Manaar at Horizon, and I'm truly impressed by her innovative approach to product design. Manaar designed and executed user research studies, leading to a remarkable 37% increase in NPS through the implementation of user-centric features. Her ability to blend creativity with user-centric solutions resulted in a product that exceeded expectations.
Manaar also played a key role in developing and implementing UX/Ul design strategies, seamlessly integrating multiple new product features to enhance the overall user experience. Her dedication to pushing the boundaries of design was evident in every aspect of the product.
I highly recommend Manaar for her passion, skill, and commitment to driving tangible results in product design and development."
Gustavo Imhof
TestGorilla
Senior Product Manager
"Manaar was the design ying to my business yang when at TestGorilla.
Together we took our area to the next level, a difference so shocking and so unbelievable, it felt like a different business.
A lot of this was due to Manaar. On top of being an OUT STAN DING designer (she
is), she was most importantly a very strategic thinker, one who constantly challenged me and my priorities, and helped me reach the best decisions for our product with added confidence we were going in the right direction.
While we only worked together for less than a year, I have seen Manaar grow a tremendous much and, 1 can see her follow the playbook of startups and take a hockeystrick growth with her aspirations next. If you are looking for a product designer, you can't go wrong with Manaar. She's a star. Full Stop."
Carolina Ferrarello
Filmo
Founder
"It was absolutely a pleasure working with Manaar. She is knowledgeable and professional. She has helped improving the interface on my app Filmo. Her efforts included user interface and user experience designs as well as animations. It was very easy to communicate with her and she was also rather quick with her tasks."
Izzah Ikram Illahi
Jazz
Manager CX & Design
"Manaar is outstanding resource to the team. I have worked with her in B2B CX team at Jazz and her capabilities and professionalism has truly impressed me. Her knowledge in her domain and her passion to pursue UI/UX is exemplary. Manaar is a team player and all my interactions with her had been very smooth and informative. Together we have worked on a number of projects and was always amazed by the degree of professionalism and high degree of valuable insights provided by her. Her understanding of UI/UX has helped us in significant improvements in the product experience domain of Jazz B2B. I wish her all the best for her future endeavors and I am very sure as to how she will prove her mettle as she reflected during her stay at Jazz. Also, hoping to cross paths some day again with one commendable resource of our team."
Case Studies
Project Showcases
